SEO
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Product Structed Data (Schema) for eCommerce Websites
Check each field’s value is correct. Sometimes the field may be there but the value might be wrong. Check the Search Console report to help identify errors in your markup. You should add your product feed to the free Merchant listings. Product structured data fields…
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Google My Business Optimisation & Checklist
Simple and Fundamental Items Business name Business category Description Opening date Contact information – Should be the same as the website Link Website link Booking link Photos Logo Cover photo Outside and inside photos Team photo Placing the pin correctly Service area(s) Opening hours Holidays…
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SEO Account Audit Process & Task List
This audit or task list is meant for the person who wants to check an SEO account which already made some progress but didn’t managed/audited/conducted by the person before. This person’s objectives are to understand the current situation of the account regarding organic traffic and…
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SEO Templates & Sheets & Dashboards
I’ll be sharing a few templates with the following sections in this post and plan to update this post routinely. Sheet Templates Doc Templates Data Studio Dashboards Task Lists SEO Sheet Templates 1. Technical Audit – Issue Tracking Sheet Template SEO Task Lists &…
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Participate in My SEO Survey!
Hi everyone. Could you participate in my MBA dissertation survey about SEO ranking factors and challenges? 👉 The primary purpose of this study is to evaluate the effect of SEO tasks & factors in the UK e-commerce market on marketing performance. 👉 The target audience…
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Why & When SEO Doesn’t Work
Strategy Targeting the wrong keywords Expectations vs reality Competition Not using any other marketing activities Ignoring a part of SEO such as off-page SEO Execution SEO task prioritisation & inefficient use of resources Wrong tasks Lack of investment/resources & not having enough budget for technical,…
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eCommerce SEO Task List
Content-type: Task list First, you should check the technical SEO task list and content SEO task list because these task lists include lots of fundamental tasks for any eCommerce website. Then I recommend reading my product title and description writing guide for a detailed explanation.…
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WordPress PageSpeed Guide
WordPress Structure Core Theme Plugins Additional codes And the content Benchmark Reports Page Speed Insights Lighthouse (Incognito, without extensions) With a second screen or decreasing the height of Chrome Developer Tools Page Types Ecommerce Homepage Category Product Single Blog SaaS & Service & B2B Homepage…
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International SEO Checklist
Choose URL structure ccTLD Subdomain Subdirectory Different gTLD Choose implementation type Discuss with the developer by HTML tags by sitemap by HTTP headers (for non-HTML documents like PDFs) Content Native > Multilingual > Auto-translate + manual check Choose country/market (if necessary) based on Company goals…
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SEO Forecasting
Gathering Current Data Keyword data (for each market) Unbranded Branded Search volume / Click per search Organic traffic Ranking 1-3 4-7 8-10 11-50 CTR (Google Search Console) Organic conversion rate (without brand) Average order value (if necessary) Forecasting Projected organic rankings CTR (based on your…