About Me

Sr. SEO Manager – Digitas (Publicis Groupe)

May 2023 – Present

• Co-led a team of 3 in producing 7 Search Landscape Assessments (5 in the last 6 months), which included comprehensive keyword research, competitor analysis, and SEO strategic planning aligned with client priorities, and presented key findings to senior stakeholders
• Acted as the strategy lead for the account, handling client communication and leading a team of 3 to ensure successful delivery
• Supported budgeting and scoped 2 out-of-scope tasks
• Collaborated with the PPC team on Total Search activities across multiple brands and markets, leading to improved ROI and increased campaign efficiency
• Managed international content & technical SEO projects with a focus on the US and UK, while also covering other European markets
• Reduced monthly reporting time by 30% using ChatGPT and optimized workflows
• Produced monthly reports with commentary, consistently delivered for multiple brands over a year
• Co-led bi-weekly SEO Team Meetings for the past 10 months, enhancing team coordination and knowledge-sharing; led and presented several meetings independently

Clients: Wella Pro, Wellastore, Nioxin, Clairol

Sr. SEO Manager – Aqueous Digital

May 2022 – May 2023

Transitioned from running my SEO agency to starting an MBA course in the UK, working part-time as a Sr. SEO Manager during my studies. Upon completing the MBA, I moved to a full-time position with more responsibilities, driving SEO strategy and managing a larger team.

• Co-led the SEO strategy across the business, focusing on technical SEO improvements, while managing a team of 5 to implement these strategies effectively
• Strategized and executed SEO campaigns for 8 clients, and acted as their primary contact
• Improved the quality of SEO deliverables and client management by refining initial audits, onboarding processes and communication plans, and conducting thorough reviews of key accounts
• Maintained and strengthened client relationships, retained 3 clients, and successfully doubled the budget for one client
• Developed and executed a 6-month training plan to address the needs of both the team and clients
• Designed a new reporting framework and guided the team through its implementation, resulting in more detailed SEO reports and accelerated reporting processes for the agency
• Provided ongoing support to team members at all levels, addressing SEO-related questions, and ensuring best practices were followed

SEO Instructor – Boğaziçi Enstitüsü

Dec 2019 – Present

Bogazici Institute offers both online and traditional education across a wide range of fields, focusing on professional and personal development. As the leading brand in online learning in Turkey, my relationship with Bogazici Institute began in 2019 when we started providing SEO services. Later that year, we agreed to develop an SEO course for the platform, and I set out to create a comprehensive curriculum in this exciting field.

Since December 2019, my SEO course has been live, featuring over 45 hours of video content and 100 lessons. It quickly became one of the top SEO training programs in the Turkish language. Building on this success, we later launched a second course, SEO Fundamentals. I carefully selected 48 lessons from the main course, focusing on the general aspects of SEO, to offer this new training for free.

• Created a 49-hour video training covering over 80 SEO topics and 10 SEO tools – Course curriculum: https://bit.ly/kerem-seo
• Achieved recognition as one of the top SEO courses in Turkish, with 35,000 learners in the free SEO Fundamentals course and 450 in the Complete SEO course
• Partnered with Yıldız Technical University and Biruni University, where the courses are accredited, and certificates of completion are issued by these institutions
• Supporting learners by addressing their industry-related questions and providing guidance

Founder, SEO Consultant – Seorative

Dec 2018 – Apr 2022

• Ran my own SEO agency for 3+ years, leading strategy, management, and hands-on optimization of long-term enterprise SEO campaigns
• Delivered successful SEO campaigns for e-commerce and lead generation clients across various industries, including B2B, retail, fashion, and tourism, with success stories available at https://www.keremmete.co.uk/case-studies/ (some details confidential due to NDAs)
• Managed a hybrid team of 5 full-time SEO specialists, ensuring high-quality and timely delivery of all SEO tasks. Trained 4 SEO managers and 2 SEO executives
• Achieved notable results including 110% YoY organic growth, scaling from zero to 30,000 monthly organic visitors, a 201% increase in non-brand organic traffic, and successful traffic recovery after a failed migration
• Received positive feedback and recommendations from 7 direct reports and 5 clients, which can be viewed in the recommendations section of my LinkedIn profile
• Handled talent acquisition alongside routine administrative, sales, and marketing tasks

Clients: Nezih.com.tr, Jimmykey.com, Boenstitu.com, Karinsanat.com, Yapikatalogu.com and more than 40 SMEs.

Head of SEO – Emboodo

Dec 2017 – Dec 2018

Emboodo is a digital marketing agency with offices in Tel Aviv and Istanbul. I began my professional SEO career there as an SEO Manager. After six months, I was promoted to Head of SEO for the Istanbul branch, where I led a team of three full-time employees throughout my tenure.

• Developed and implemented SEO strategies, taking full responsibility for all clients while managing a team of 3 full-time employees (FTEs)
• Worked closely with brand, marketing, and development teams to execute SEO strategies for enterprise clients
• Managed and trained a team of 3 SEO specialists, tailoring development to client and team needs
• Reported directly to the CEO; positive CEO feedback available on request

Clients: Sarar.com, Deichmann.com (TR), Lcwaikiki.com, Bahceci.com, Nezih.com.tr, Oxxo.com, Saillakers.com.tr, Goldenrose.com.tr and more than 5 SMEs.

SEO Manager

Jun 2017 – Nov 2017

Freelance SEO Consultant

Mar 2014 – May 2017

I became interested in SEO in 2013 after creating my personal website, where I wrote about topics like WordPress, self-development, technology, and life. It was then that I discovered SEO as a digital marketing channel for driving traffic to my site. Recognizing its potential, I decided to learn and develop my skills in SEO while still at university. I immersed myself in Turkish and English SEO blogs, forums, and videos and soon began to see results through organic traffic.

This learning journey took a significant step forward in March 2014, when I landed my first SEO client as a freelancer. As a university student, I dedicated more time to SEO, gaining practical experience and attracting new clients.

Over the years, my hands-on experience has grown considerably, and I have successfully managed more than 15 projects across industries such as e-commerce, tourism, B2B, and travel.

Degree: Master of Business Administration (MBA) with Digital Marketing

University: University of the West of Scotland (London Campus)

Dates: Jan 2022 – Nov 2022

I completed my MBA with a focus on Digital Marketing at the London campus, where I studied a range of modules, including:

* Leading and Managing Business
* Professional Management Skills
* Creating Business Advantage
* Digital Marketing Strategy
* Theoretical Perspectives in Digital Marketing
* Dissertation

Dissertation title: Attaining marketing performance growth with search engine optimisation as a digital marketing channel in the UK eCommerce market ~15,000 words

In addition to a detailed literature review to uncover the most effective SEO tactics and challenges, a survey was conducted that gathered insights from over 70 specialists.

Other submissions:
* Facebook to Meta: Analysis of rebranding and change management
* Group Presentation: Overview of Amazon’s marketing and operational strategies
* Analysis of Microsoft’s competitive business advantage based on management practices, financial intermediaries and human resource management
* Evaluation of iPhone 13 Pro digital marketing campaign from a theoretical perspective
* Evaluation of Samsung’s existing online promotional campaign and a new digital marketing strategy for Samsung

Degree: BSc, Molecular Biology and Genetics

University: Istanbul University

Dates: 2011 – 2016