Google My Business Optimisation & Checklist

Simple and Fundamental Items

• Business name
• Business category
• Description
• Opening date
• Contact information – Should be the same as the website
• Link
  • Website link
  • Booking link
• Photos
  • Logo
  • Cover photo
  • Outside and inside photos
  • Team photo
• Placing the pin correctly
• Service area(s)
• Opening hours
• Holidays
  • Opening hours on holidays
  • Bank holidays
• More section https://i.imgur.com/4FwtrbX.png
• Services / Products
• Creating a Google My Business property for each location/branch/office
• Completing the profile in Google My Business

Moderate and Advanced Items

• Reviews
  • Requesting reviews from
    • Your network
    • Partners
    • Clients
    • Employees (against guidelines but…)
  • Responding to reviews
• Publishing posts/target pages & Scheduling the posts
• Adding UTM tag to track map visitors – You can add below
  • ?utm_source=google&utm_medium=organic&utm_campaign=google_my_business
• Tracking ranking in Maps pack
• Checking the performance of locations
• Asking questions and answering them (with your network / on your own)

Links

Google Guidelines – https://support.google.com/business/answer/3038177?hl=en-GB