Strategy
- Targeting the wrong keywords
- Expectations vs reality
- Competition
- Not using any other marketing activities
- Ignoring a part of SEO such as off-page SEO
Execution
- SEO task prioritisation & inefficient use of resources
- Wrong tasks
- Lack of investment/resources & not having enough budget for technical, content development and digital PR
- Total amount of allocated time to work/execution
- Giving up too soon & not patient enough
- (Looks similar but slightly different) The time it needs to affect the rankings
- You need to know what you are doing
- Lack of skills & expertise
- Quality of the SEO
- Not getting approval for improvements from the decision-makers
- Executing but not implementing
Reporting & Tracking
- Not tracking KPIs properly
