WordPress PageSpeed Guide

WordPress Structure

1. Core
2. Theme
3. Plugins
4. Additional codes
5. And the content

Benchmark Reports

1. Page Speed Insights
2. Lighthouse (Incognito, without extensions)
   • With a second screen or decreasing the height of Chrome Developer Tools
3. Page Types
   1. Ecommerce
      1. Homepage
      2. Category
      3. Product
      4. Single Blog
   2. SaaS & Service & B2B
      1. Homepage
      2. Service Page
      3. Single Blog
   3. Exporting PDFs
      • Merge

WordPress Page Speed Improvements

1. Hosting
2. Approach
   • Client and their developer
   • On our own
   • Both
3. Execution
   • Page Speed Plugins
     • Features & Usage
     • Which ones
       • Favourite / used to most
       • Best?
   • Manual Actions
4. Can be divided into a couple of months
   • Quick wins and the first 3-5 (sometimes to 10) seconds of improvement first
5. Things we can do on our own and the rest

WordPress Page Speed Plugins

1. Plugin Installation
   1. Page Speed Plugin
      1. Litespeed
      2. WP Fastest Cache
      3. WP Optimize
      4. W3 Total Cache
      5. Paid Plugins
         • WP Rocket
         • Perfmatters
   2. Image Compression Plugin
      1. Smush
      2. Imagify
      3. Shortpixel Image Optimizer

WordPress Page Speed Tasks

1. Quick Wins – High Impact, Low Effort Items

   1. GZIP – Text Compression
   2. Minify CSS
   3. Minify JS
   4. Minify HTML
   5. Activating Cache
      • Browser Cache
      • 1 Year Expiry
   6. Images
      • Image Compression
        • Manual by tinypng.com
        • Automatic
      • Scale problems – Resizing manually
      • Converting to Webp
      • Lazy Load

2. Quick Wins – Low to Medium Impact, Low Effort Items

   1. DNS Prefetch
   2. Font Display Optimisation – Swap
   3. Remove WordPress Emoji

3. High Impact – Medium to High Effort Items

   1. Check your website’s functions a couple of times – take screenshots from both mobile and desktop
   2. Defer JS
   3. Combine JS – can be skipped
   4. Combine CSS – can be skipped