Gathering Current Data
- Keyword data (for each market)
- Unbranded
- Branded
- Search volume / Click per search
- Organic traffic
- Ranking
- 1-3
- 4-7
- 8-10
- 11-50
- CTR (Google Search Console)
- Organic conversion rate (without brand)
- Average order value (if necessary)
Forecasting
- Projected organic rankings
- CTR (based on your industry standards)
- Projected conversion rate
- Projected average order value
Some Important Factors to Consider
- Impact of SERP features on CTR
- Seasonality
- Mobile and desktop searches
- Increase/decrease in search volume year over year
- Click per search
SEO Forecasting Tools
