Content-type: Task list
First, you should check the technical SEO task list and content SEO task list because these task lists include lots of fundamental tasks for any eCommerce website. Then I recommend reading my product title and description writing guide for a detailed explanation.
eCommerce SEO Tasks
- Category Tree Analysis
- Finding New Category/Product Pages To Be Opened
- Product Name Optimizations
- Category Name Optimizations
- Category Description Optimizations
- Product Description Optimizations
- Product Stock Check For Target Categories
The tasks/subjects/factors below are personal notes of mine for my dissertation. I didn’t explain all of them, but I think some of them are pretty straightforward. I hope I can explain some of these in detail in the future and these help you.
- SEO capabilities & strategies based on your CMS or platform
- Shopify
- Magento
- Opencart
- WordPress
- Wix
- Out-of-stock products
- Stock status
- Will new stock come or not?
- Actions
- 200 without buy button + notify button when the product is back in stock (You can keep about 1 month or a season according to your product flow)
- 301 redirection to first or second parent category
- 404
- Related products widget
- Stock status
- Category name changes according to the search volumes / intent
- Check every category name
- Changing filter/attribute pages to category
- Not all of them – valuable ones
- Targeting filter/attribute + category keywords
- Increasing CTR with adding these to to product titles
- Free Shipping
- % Discount
- Pay Later Options etc.
- Removing sitemap line from robots.txt file (Will be explained later)
- Be aware of product descriptions that are coming from providers – check duplication
- Stragically created HTML sitemap – not all category tree
- Changing target keywords based on seasonality
- Internal linking optimisation
- On product pages
- Related products widget
- Best seller in the same category widget
- On category pages
- Trend products in that specific category
- Related categories widget (below)
- Sub categories banners (above or below)
- Best sellers
- Related searches
- Relevant blog post banners (below)
- Crawl depth optimisation
- On product pages
- Product variants in one URL or canonicalisation (Will be explained later)
- Text optimisation on product pages
- Remove/move product comments and reviews from product page – context change of content (Will be explained later)
- Q&A section on product pages – open index
- Content under tabs – anchor tabs
- An incentive for comment writing
- 0 position analysis of competitors
- Advanced crawl tactics
- Crawl website without any robots.txt limitations
- Crawl limited amount/percentage of pages from each page type
- Run Screaming Frog on cloud
- Detect change between crawls
- Identify all page types/templates
- Name
- URL pattern
- Example URL
- Register sub-folders as GSC property
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