Analytics & Reporting
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SEO Forecasting
Gathering Current Data Keyword data (for each market) Unbranded Branded Search volume / Click per search Organic traffic Ranking 1-3 4-7 8-10 11-50 CTR (Google Search Console) Organic conversion rate (without brand) Average order value (if necessary) Forecasting Projected organic rankings CTR (based on your…
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SEO KPIs
Common Metrics Organic Traffic Branded Without brand Branded vs non-branded traffic Organic Traffic Change YoY MoM Conversions Organic conversion Organic conversion rate Keyword ranking Traditional ranking reports No. keywords in 1-3, 4-10, 11-50 Search Console Impression Clicks Customer lifetime value Backlink Metrics Total number of…