Product Title and Description Writing Guide

I was using this product title and description writing guide for the writers from the brand team or outsourcing to make them know our expectations of the content. I wanted to share this guide publicly on my website. If you have any comments to add, I’d like to hear those.

This guide contains the points to be considered while writing the product title/name and descriptions. In this context, product descriptions and titles that you will write by paying attention to the relevant guidelines can create positive signals on both the SEO and visitor side.

Things to Consider in the Name of the Product

Everything we refer to as product name, title or title in this document means the same thing.

1. When writing the names of our products, we keep the product name as first as possible. That is, we do not take the qualities such as size and size into consideration.
2. As an item similar to the above, we take care to include the additional attributes of our products in the title section in the normal way or in parentheses. There may be additional attributes such as colour, feature, weight, type; Putting them in parentheses or separating them with a “-” will make our product title much more organized and appropriate. The hyphen is not required and can be written without it.
3. By typing the product name into Google https://prnt.sc/tw7zd0 you can see suggestions as follows. You can also add these suggested search words to the description as appropriate. In addition, when deemed necessary, we will provide you with keyword support for explanations for important products.
4. We do not neglect to include the unique qualities of the products in our title. For example, if the product contains 100% cotton, be sure to include it in the title as a unique attribute; The title will be appropriate because it will attract more attention than the description.
5. Apart from these, you can contact us at any time so that we can solve your questions and problems both in the supporting keywords we call long tail and in the title stage in general. We can offer you the necessary support in both long tail and other issues.
6. We want you to include as much as possible the meaningful/beautiful/value-added/difference features of the product we want in the product names. We can summarize our purpose so that it is neither too long nor too plain to describe the product.

Things to Consider in Product Descriptions

1. It is very important what competitors write in their product descriptions. By doing a Google search, you can take a look at how the descriptions of the products are compared to your competitors, and you can get the aspects you find beautiful by rewriting the texts.
2. In product description writings, we stay away from the copy-paste method, as in other articles, and write original descriptions.
3. A word scale can be included in product descriptions, taking into account the competitors, but keeping this scale between 50 and 100 words is sufficient. In general, it will be enough to explain the unique qualities in a beautiful language in the description and to point your finger at the points that will attract the attention of the visitor – the potential customer.
4. Finally, you can make brand references to relevant product descriptions, especially in the last paragraph. A statement that will reflect the strengths of your brand (For example: “Buy ABC model children’s shoes at the most affordable prices from Nubebe!”) will attract attention in product descriptions.
5. Even if the same product description is suitable for more than one product, always try to change them. Try adding different expressions. If there will be too many copies, do not add them, leave it blank.