Notice
We have come to the 3rd article in the series of things to consider when writing an article. As I said in the second article, I will talk about in-article SEO in this article. You will learn how you can increase the value of your article before the search engines. I will try to write as little and concise as I can so that the subject does not get too long. I will give details where necessary, but if you specify what you want to ask in the comments, I can write a second article for the places I am missing and answer your questions better.
Here’s what I wrote in the in-text seo article in the first article:
Keyword usage in the title
Keyword usage in the first paragraph (Please try not to look unattractive while doing this, there are some people who turn some articles into monkeys while trying to make them compatible with seo.)
The number of keyword usage based on the number of words in the whole article
Finding the keyword in the url
Passing the keyword or its variations in the Meta Description
Finding keywords in the names and alt tags of the images in the article
Let’s go over these items again quickly. The first step is complete if you include the keyword of the article in the title as you need to make your article title interesting. Of course, for some articles, an overly interesting title can replace the use of keywords. You decide this. Since your URL structure should be sitename.com/(it may or may not be something/text-name/, you will also have your keyword in the url. As you can see in the example below, my url structure is http://herzamanileri.com/text-name/ It is in the form of .html.
Reminder: Sometimes, the wordpress text panel automatically puts the half-written words in the url without writing the full title. You also need to fix this manually, before publishing the article, it is useful to read the whole article again and take a look at the seo criteria again.
Meta Description
I am using the Yoast Seo plugin, and I recommend Yoast to you. When you follow the instructions there, your article is already quite appropriate, but let’s explain one by one. Google is indexing your <meta name=”description”> tag of your article. This meta information consists of 156 characters. In this section, you need to write a meaningful sentence about your article in which you will use the keyword or its variations. This keyword can be the first element of the sentence (I couldn’t see if it has an extreme benefit) or it can be the last element. However, if you have observed the google search results, the keyword you typed appears in bold in the search results. Having these bold words near the beginning of your meta tag will give it a more elegant look. The example is below; For example, this is not an elegant result, it would be better to have those three words at the beginning of the description 🙂
Number of Keywords in the Article
According to your word count, pass your keyword in the appropriate number of texts. Make at least one bold (with strong or b tag). You can do more if it’s pleasing to the eye. But when someone who understands seo comes to read your article, don’t say, “What the heck, he has placed all the keyword variations ridiculously” 🙂
Adding an Image to a Post
Putting an image in your post is a situation that the visitor may like, but also attracts the attention of search engines if the name and alt tag of this image contains your keyword. I use the seo friendly images plugin. It automatically makes the alt tag of each image the same as its name.
In-Site Backlinks
Basically, the backlink remains. But since I said in my title what to pay attention to in-text SEO, our limits are the maximum site limits (I’m not saying don’t buy a promotional article, etc. 🙂 ). That’s why you need to get the backlink from your other posts. How will this be? In order to do this, you need to write all your articles carefully.
Sample
While writing your article, another article on the subject came to mind. (For example, as the article goes on like this, “By the way, I recommend you to read my series of recommendations for bloggers. What to do in in-text SEO is important, but in general, there are a lot of things you need to pay attention to about your site”) can be a good example for this article.
Link to the article you want to promote with the keyword of that article. Oh, another site owner did this to you, you yourself. Even your link is more valuable. If you are strengthening your site with firm steps and increasing its value, the value of the link you provide will be more. Therefore, when writing your articles, always keep in mind the other articles you publish, and if possible, try to strengthen this link network with each article. However, do not try to exaggerate.
On-site seo and in-text seo are very close to each other, so I strongly recommend you to apply what is written in this article. For those who use the Yoast Seo plugin, make sure that the color in the scoring of your article is green. If you have made simple mistakes in the page analysis section, make sure to correct them. As my own observation*; “The articles that do not have strong in-article seo do not rise easily, or to say the opposite, your posts with strong in-text seo will rank quickly from a good place (whether corporate or blog), and then they will rise quickly with the actions you will take.”
What are the things you would recommend only for in-text seo?
*My articles were generally ranking well, but two months ago I wanted to follow the entry and rise of my article on laptop battery life techniques. I wrote my article, I made it SEO compatible, I marked it with a single bookmarking site, I brought it like google, I shared it on my facebook profile. A short time later, he was ranked 12th.
You can click the picture to enlarge. Then, as a result of the tactics I applied, I checked now that as I guessed, both the word “battery life extension techniques” and “laptop battery life extension techniques” are in the first place. It’s not a big success, but it can be said to be that simple, so follow in-article seo techniques.
Current results:
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http://prntscr.com/3hsjne
