SEO KPIs

Common Metrics

• Organic Traffic
  • Branded
  • Without brand
  • Branded vs non-branded traffic
• Organic Traffic Change
  • YoY
  • MoM
• Conversions
  • Organic conversion
  • Organic conversion rate
• Keyword ranking
  • Traditional ranking reports
  • No. keywords in 1-3, 4-10, 11-50
• Search Console
  • Impression
  • Clicks
• Customer lifetime value

Backlink Metrics

• Total number of backlinks
• Total number of referring domains
• Number of links lost
• Number of links earned
• UR chart of the backlinks
• Toxic links
• Exclude disavowed backlinks from these numbers
• Mentions

Search Console

• 5xx server errors
• 4xx errors
• Crawl anomalies
• Noindex pages
• Crawled—currently not indexed
• Discovered—currently not indexed
• Duplicate, submitted URL not selected as canonical
• Blocked by robots.txt

Page Speed Metrics

• Gather data for various page types
• Lighthouse reports
• TTI
• FCP
• LCP
• CLS
• FID

Fancy Ones

• Site visibility
• Pixels from the top