I was using this content guide for the writers from the brand team or outsourcing to make them know our expectations of the content. I wanted to share this guide publicly on my website. If you have any comments to add, I’d like to hear those.
The relevant document covers what you should pay attention to in every content you write. You can also guess that for some content types (Service page, category description, etc.), it is rarely necessary to cancel or revise some of these items. We will indicate these revisions or changes in our content brief document.
In this context, we kindly request you to read and examine our document in detail and pay attention to each item. We would like you to let us know in detail if you have any questions.
Notice
About Content in General
Word Count and Low Value Sentences
Although we specify the lengths of our content in the boxes of our content details document, our biggest request from you is not to write unnecessary sentences. We give an estimated number of words, but if you cannot extend the text to the number of words we have given in a meaningful and beautiful way, please do not follow the number we have given. Keep it shorter and use it in other articles if there is a quotable word count.
We can say that this article is the most important article that we want to comply with. We certainly do not want low-meaning or high-quality sentences. The text should flow smoothly and be legible. We do not want more sentences and expressions than necessary in our articles.
Searching for Knowledge
While writing our content, we make a Google search for the reference content or keywords we have given first. Thanks to this search, we can come across qualified and identical articles. Taking care to do this for each topic, we pay attention to which topics the articles on the first page focus on. You can take an important step towards creating the best article by taking the topics of these competitors.
We do not want any technical or normal level information you add to the articles to be wrong. There is no problem that can be mistaken in a very heavy and technical issue. However, we certainly do not want information errors in things that can be detected by searching, not by simple research.
Accuracy of Information and Taking Initiative
We have added this article to this document because we have a lot of headaches on this subject. If you believe that you get information from a good site, don’t bother with assimilating and revising the information. Rewrite it. Because here, we can take the initiative and overturn information and witness nonsense sentences. It’s okay if you have a source of the information you get. It is enough to get our content by making a rewrite.
We are subject to our reference links (if any) or the first 3 Google results on the subject that your knowledge is not sufficient. While trying to add an external information, we waste a lot of time with the revision of the error to be made.
Subtitles
We want each of the titles we have given for the sub-title to be explained to the extent it deserves. If the word count is missing, you can extend it and get the wording of the other article. As we do not want to be overwritten, we want each subtitle to be explained in the length and scope it deserves.
Although we specify what the sub-headings should be as much as possible, if you have a sub-heading you can add, we are also open to it. Sub-headings that you think will not be a problem regarding the relevance and expression of the article are accepted.
Compliance with Content Detail Document
This document consists of items that can be requested within the framework of our experience and general authorship. However, on top of that, we will have another document where we specify the details we want with which articles, with which sub-headings and style. We expect the details there to be followed (as the most basic part of our order).
Paragraph Length
When creating paragraphs, we pay attention to create a maximum of 150 words each. In this way, we create content that is divided and easy to read.
Ease of Reading
If possible, we pay attention to create itemized or numbered list data in the contents.
No Duplicate Content
Adding Style to Post
While writing our content, we format both our keywords (not all, a few) as well as our remarkable and important sentences in bold. Thus, we produce more suitable content in terms of readership and SEO optimization. Just like we did with this content.
Introduction, Development and Conclusion
- While writing a content, we do not hesitate to adopt three basic composition rules with the themes of introduction, development and conclusion.
- In the introductory paragraph – the paragraph you will write under the main heading before moving on to the subheading – we always write a text about our main topic. For example, “In this article, we will share with you the most economical Android phones of 2020 and also examine ….. Like you…” We want this kind of introductory paragraph or sentences in our every article. We will indicate otherwise in the content details. This study also makes our work easier on the use of keywords.
- Of course, there will be striking sentences, sub-headings and more on the subject in the development paragraphs.
- In the concluding paragraph, an appropriate closing should be made. For example: “We shared with you the most economical Android phones of 2020. You can also share with us the devices that you want to be added to the list and that you like in the comments section …”.
- One of the best things you can do in the development or conclusion part is to add a phrase with a CTA. So a sentence that can call to action would be nice. So what action can you call the reader to:
- If you have a general comment about the article, invite to comment.
- Invitation to comment on a specific part of the topic
- Reading other relevant content
- Encouraging the purchase of the product or service (without linking)
- As stated in article 5, providing internal link flow to our target pages by encouraging the purchase of products or services.
Brand Attributions
If the website/brand on which our content will be published is selling a product or service, we will specify what kind of brand reference will be made in our content detail document. If there will be a service page or category description to which our articles will be added, “sharing information in a straight way” will not be enough for us.
We will expect good references to the brand, the service provided or the products sold. We will expect you to naturally insert these citations into the text.
Keyword Usage
In our content (if we manage the whole process), we offer you one core, that is, the keyword we want to focus on. In addition, we provide side words that can help you while writing the content we call long-tail and will enable you to write a much more successful content in terms of SEO. To explain with an example, if laptop is our basic word; Our side words can be laptop prices, buy laptop, laptop models.
- As stated in our most important item, item 1A, we definitely do not want a low-meaning sentence to add keywords. We do not want to waste time requesting revisions in case of any.
- We want you to add keywords as naturally and appropriately to the text as possible. Each of our sub-headings is usually a keyword and it is basically enough for us to try to pass them naturally in the article.
- We don’t do any compression because our keyword density should be, and we don’t defend that either. It is enough for us to focus on creating natural and beautiful content by spending a little effort to pass the keywords.
- At least in the keyword usage section, we would like to make some humble locations and suggestions for you under this article:
- Introductory paragraph referred to in clause 2B
- First sentence of subheadings
- Phrases used when citing a brand
- In sentences containing CTA
- Closing sentence
- Use of keywords without any attachments, if possible
- Forcing kw, meaning that if kw is to be put in, it should not be put at all.
- Passing the side keywords specially specified in the content detail
Internal Linking Statement and References to Other Articles
In the content details boxes, we may request references to other articles, categories, products, and services other than the Brand Citations in Article 3. Here, the type of content and whether the subject is suitable for citation are important. We will be adding the citations we think are appropriate according to these factors to the content detail document.
While writing the topics of the article, you may inevitably touch on the specific subject that we want to be cited, but in some cases, manual attention and processing may be required. In this article, this manual is about doing it if there are situations that require attention and action.
Our goal is to simply write the linkable sentence or pass the phrase in a sentence. Links will be made by us.
- Blog internal link example: https://blog.n11.com/teknoloji/oyun-hobi/oyunun-gelecek-sony-playstation-5 –
- https://istanbulbogazicienstitu.com/isaret-dili-nedir-nasil-ogrenilir
- https://www.seorative.com.tr/meta-description/ search engines word
- Category description internal link example: https://www.avansas.com/turk-kahvesi-c-354228 https://prnt.sc/w2f96n
