International Health Site Case Study

Kerem Mete07/08/2022

0 1 minute read

About the Project

It is an international health site that has been aiming to assist clinicians and genetic testing laboratories in finding treatment for tens of thousands of patients with genetic diseases since its inception. They offer services around accurate diagnosis with the artificial intelligence tests that they have developed for people with rare genetic disorders.

You can see the details about this project that we had started from scratch and took the site’s monthly traffic to 8.000 in a short period of time.

Here’s What We Did

We have had important accomplishments with the Health Site that we provided our SEO services for! You can get to examine the solutions that we have provided througout the project in detail below.

Service and Blog SEO Works

Since the brand we have worked with is in the service sector, we have carried out active SEO works on the pages where the services offered by the brand are explained, along with the blog section. For the blog section, we ensured an increase in the organic traffic by creating content based on keywords and content optimization.

What we want to underline with this is that we have increased organic visibility by conducting SEO works on the pages where the services are explained as well as expanding our work and obtaining more visibility and traffic by conducting active SEO work on the blog section.

Preparation of Comprehensive Content Details

Since the project we have offered our services for is both a site that offers various services and a content-oriented site, extensive and descriptive briefs have been prepared to include the most relevant titles and the most suitable keywords in the content.

While preparing content briefs, we aimed to compose the highest quality content possible by analyzing the content which had been produced by competitors on the related topics.

We think that we achieve easier increases in rankings with contents that expert writers create by taking into account the comprehensive content details that we put together.

Technical Development Process

We have resolved the technical issues by evaluating the issues with the solution partner that the brand gets services from in the software area.

We have listed the steps we have taken in our technical optimization process in general terms below;

Identification of areas and situations where the site is faulty or can be improved in terms of technical SEO,
Notification of detected shortcomings or potential improvements to the software team,
Notifying the software team or the software developer about the necessary follow-ups for them to perform the technical development processes on time,
Defining the order in which the developments we suggest will be done, in a way which ensures that they provide maximum amount of impact in the fastest manner.
Inspecting the technical developments applied to the site,
Following the integration of the suggested technical developments, the identification of new technical developments and then the repetition of the process,
Continuing the work until the site is flawless and most optimized in terms of technical SEO.

Content Writing Process

As in all our projects where we provide SEO services, we carried out content-oriented practices for this project as well.

We have listed the procedures we apply during the content optimization process in a project in general terms below;

Establishing dominance in the sector by conducting comprehensive keyword research,
Determining new pages that can be created on the site or new topics/ideas that can be published,
Approval of the content ideas/page suggestions by the brand/company,
Bringing together comprehensive content details for the topics approved by the brand/company,
The writing of the content by the brand team or by a third-party professional writer,
Inspection of the written content and completion of the in-text SEO process.
Publishing the contents.

The In-Text SEO Works

We have done all in-text SEO and quality controls for all the contents on the site including their conformity to spelling rules, ensuring that they don’t have errors regarding expression, keyword density, the optimization of titles, subtitles and images and made improvements.

The Off-Page SEO Works

While providing our services to the brand, we actively and intensively conducted backlink research.

We have listed the operations we have done during the off-site SEO work in the project in general terms below:

Analyzing the backlinks that the website already has and the link building tactics it has used,
Determining risky or potentially harmful backlinks,
Reporting harmful or risky backlinks to Google with its tool for disavowing backlinks (Disavow Tool),
Analysis of industry-specific off-site SEO strengths and backlink metrics of competitors who rank at the top or on the first page for the target keywords.
Following the industry-specific backlink analysis, a special analysis of the backlinks of some prominent competitors and the link building tactics they have used,
Determining the link building tactics that can be used for the website we are working on after the analyses,
Approval of the link building tactics which are planned to be implemented by the brand,
Implementation of approved link building tactics throughout the service process.

Results

In a short period of time, a monthly traffic growth of around 8.000 from scratch was acquired.
Since the website is in English, thousands of visitors from over ten countries were acquired with the SEO works.
International brand awareness was acquired in less than 1 year.
Just in USA, rankings in the first three results for nearly 100 keywords and rankings in the first page for nearly 500 keywords were acquired.

You can click on the image for a clearer view.